It’s enough to make you weep in frustration when a hard-copy journal editor gets it so right but errs at the same time.

Irish Zwartbles Wool Blankets & Throws for Winter Warming Presents

Irish Zwartbles Wool Blankets & Throws for Winter Warming Presents

I was notified today by a friend via Twitter that my Zwartbles blankets were in Saturday’s Irish Examiner ‘Property’ section (27 August 2016). There is a huge photograph I took of my blankets. It is a wonderful report about Irish woollen blankets and how they are coming back into fashion!!

Irish Examiner Property section 27 August 2016

Irish Examiner Property section 27 August 2016

Most of the article describes many different Irish woollen blankets, their history and the mills that made them. Sadly many of these mills no longer exist. This report portrays the few remaining Irish mills that we must treasure and keep alive. These old skills and crafts that transform fresh shorn raw sheep fleeces into wonderful yarn which can be dyed and woven into Irish tweeds, blankets and scarves must not be lost to contemporary society.


Below the journalist wrote an excellent description of my Zwartbles blankets woven by Cushendale.IMG_9622

I work very hard using social media to advertise my blankets by telling the story about farming and the life and times of the Zwartbles sheep. These blankets are my concept. I designed them and Cushendale Woollen Mills cleans, spins and weaves the Zwartbles wool. Master craftsman Philip Cushen helps me adjust my design to make a perfect woollen blanket that represents Zwartbles sheep and their unique rich colouring.

Philip Cushen helping adjust the design for a new sized blanket

Philip Cushen recently helped adjust the design for a new sized Zwartbles cat-blanket

I remember I received an email from the Irish Examiner that requested a photograph of my Zwartbles blankets for an article “a feature about Irish textiles and including a piece on Cushendale”. Was I was wrong to assume I would be credited for my photograph (which is normal practice for photographs in newspapers) and that I should be mentioned by name in the article? This excellent article’s flaw is careless copy editing. In good journalism credit is always given where credit is due.

3 Responses to How does Hard Copy Journalism Get it so Right But So Wrong?

  1. Cat says:

    Hi. This is volcat from Twitter. I’m a copy editor at a newspaper and where I work, you would have gotten the photo credit and you would have definitely been mentioned in the article. It’s actually the reporter’s responsibility to make sure your name is in the story (and spelled correctly), but a good copy editor would have asked who owned the farm. As for the photo credit, the photo editor or reporter may not have told anyone you took the photo. That’s not something a copy editor would question, unless there was no credit at all.

    • suzanna says:

      Thank you so much for your response. As I don’t working the that industry I really didn’t know who was at fault. Thank you very much for that instructive information and how it should have worked.

  2. Marion says:

    If they had contacted you, you could’ve given them the correct spelling of the breed (it’s ‘zwart bles’, rhymes with ‘cart mess’, not ‘zwartble’ rhymes with ‘marble’) as well. Now they not only used one of you pictures without mentioning your name, but they also made themselves look foolish by not even knowing what they are talking about. As Mark Twain said it, “if you don’t read newspapers you’re uninformed. If you do read them you’re misinformed.”

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